How do you manage messages in a changing world?
Change is a constant, but the adoption of change is very much rooted in how humanity decides to react. Although the future may at times seem exciting, we are also bound to our past with numerous legacy systems and fixed world views. How we as people choose adapt to future change isn’t going to be strait-forward.
- So what is going to be our response to a VUCA world?
- What is the view of current and future consumers?
- How do we provide the right message, through the right channel, at the right time in a form that is trusted in an increasingly ambiguous world?
SO are developing a tool that can better predict our responses to individual signals or change factors that may assist you in developing the right response and the right message at the right time.