SO is a future centred design practice which prides itself on making the complex simple. We work to effect positive change in a disrupting world.

The company established in 2017 bringing together a new partnership with experience  within New Zealand and offshore, delivering new thinking and solutions for government, not-for-profits, and the private sector.

Peter Salmon

Peter has worked for over 27 years blending design thinking, foresight, and design, to deliver better commercial, social and environmental impacts. He has a real depth of experience working with a wide range of organisations. Peter completed the Oxford Saïd Business School Scenarios Programme in 2008 and has been an active practitioner of foresight and scenario planning since that time, consulting and developing a number of foresight programmes both in New Zealand and Mexico.



Gavin Healy

Gavin has produced national & international award winning media projects and has over 20 year’s media & marketing experience.  He co-founded Element with NZME, awarded Best New Product at the International News Media Marketing Awards and has dedicated the last 10 years to social change & cause marketing projects. Gavin has launched many brands in New Zealand including Element, Good & ShopGreen.


Dean Ogilvie

Dean has extensive experience in marketing strategy and sales in the pharmaceutical industry both in New Zealand and Internationally. His whakapapa is with Ngati Paoa where he has worked in an operational capacity for a number of years. Dean is a Ministerial appointee to the Hauraki Gulf forum.


© Copyright

Any views or opinions expressed in this site are solely those of SO future centred design limited 2017.